Is this is the time for software practitioners?

With n number of software companies around bagging all the big/medium/small software projects, am just wondering who will service small shops for their software needs. Obviously, we cant expect major revenues from a small shop. But,

- can we look at volumes and start servicing them?

- is this already a conquered field?

- will there be people as software practitioners who will service our daily needs in the future? I think the online space has provided a forum for such people. But they cannot reach the man on the street who does not have any exposure.